From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Sayeed SalihOmayma HusainRefan Mohamed AlmohamedhHayfaa tajelsierAisha Hassan Abdalla HashimHashim ElshafieAbdelwahed Motwakel2026-05-212026-05-212026-03https://doi.org/10.1016/j.array.2025.100630https://rims.khazar.org/handle/123456789/995From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case studyjournal-article