People do not use humour just for the sake of entertainment, it is a part of everyday communication and information processing system. Since it touches many areas of human life, translators will be tasked with translating jokes at the end of the day. However, translating a joke is not a simple task. Maintaining the spirit of jokes requires translator’s proper and special skills. The main purpose of the paper is to identify which kinds of jokes are translatable or untranslatable from English into Azerbaijani. The researchers made an attempt to classify jokes according to their translatability extent and translation difficulties. Theoretical information is supported by practical examples. The study reveals that jokes that present unique perspectives can be easily translated; however, the ones that are based on linguistic ambiguity, namely lexical-semantic, structural-syntactic and phonological ambiguity pose essential difficulties for the translator.

Nowadays mass media plays crucial roles in people’s lives. Online newspapers constitute a part of media discourse, which makes for extremely important bodies of text for the purposes of research in discourse analysis. In news headlines, careful and sensitive use is made of linguistic devices in order to make the headlines unique and different, influence the readers, create trust for the newspaper, and, most importantly, invite and encourage the reader to proceed to the whole story and the main body of the report/news report. In this spirit, this study is a linguistic analysis of headlines in the political section of established online American newspapers. The data for this study comprises 50 headlines collected from 5 online newspapers revolving around the theme of Donald Trump. It aims to explore the linguistics structure of newspaper headlines in the sample articles from these 5 most widely read newspapers: The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and Washington Post. In this qualitative-quantitative study, use is made of the model by Montgomery (2007) that takes account of a comprehensive picture that pays due respects to linguistic, semantic and discursive properties of headlines alongside each other in a complete package. The findings are mapped out in the form of figures and charts. The results of the frequency analysis showed that newspapers mostly used ‘full sentence’ and ‘ellipsis’ in their headlines. The qualitative analysis revealed that most of the semantic, linguistic and discursive strategies used in headlines are geared to the ‘tactical incompleteness strategy’, a helpful notion and a part of Montgomery’s model.