From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Journal

Array

ISSN

2590-0056

Date Issued

2026-03

Author(s)

Sayeed Salih

Omayma Husain

Refan Mohamed Almohamedh

Hayfaa tajelsier

Aisha Hassan Abdalla Hashim

Hashim Elshafie

Abdelwahed Motwakel

DOI

https://doi.org/10.1016/j.array.2025.100630

File(s)

Name

1-s2.0-S2590005625002577-main.pdf

Size

8.93 MB

Format

Adobe PDF

Checksum

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